My husband uses liquid soap too... but he has no pouf, and apparently wasn't using face towels either. Finally I confronted him on it.
He didn't see any great need to use a pouf, or a rag when plain old soap would do the trick. I don't always understand men. But, I offered him my pouf (it was starting to fall apart) and told him I was going to get a new one anyway. He accepted it lovingly but didn't look enthused.
Recently I was cleaning the bathroom and saw my old pouf lying in the bottom of the shower. It really did look tired and raggedy. My husband is a strong farmer; he's a manly man from head to toe... why did I think he'd use something girly like that? So I threw it away.
Imagine my surprise that night when from the shower I heard a yell. "Where's my pouf?"